I believe in the
power of a Word.
As Words build worlds. And Strategy wins the game.
Want to play the marketing game with me?
Get the package:
Strategic & Artistic Mindset
Unique & Creative Word Player
More than 8 years of experience in MENA
Discover the journey of an attractive mind and learn more about her game
“I was created to create. The human brain is the most fantastic machine god created, and using it right can make you reach cloud nine and beyond.”
With over eight years of regional experience in MENA, Mora leads integrated creative and content strategies across diverse industries—from luxury fragrance houses to high-growth tech and consumer brands.
As Creative Director & Content Team Lead at IMV for Digital Solutions, she commands multi-disciplinary teams across photo, video, and digital campaigns. Previously as Regional Content Creator at Maison De Maa Beauty Group, she engineered unified messaging across six sovereign markets including Egypt, Saudi Arabia, UAE, and France.
A lot of strategic thinking, a handful of creativity, and a little of playing inside the consumer mindset
Maa Al Thahab — Regional Brand World & Haute Parfumerie Direction
“Translating French perfume heritage into culturally resonant MENA luxury stories.”
The Strategic Challenge
Each fragrance market in MENA operates with distinct sensory sensibilities and cultural archetypes. The challenge was developing a unified luxury tone while allowing individual fragrance houses (Maa Al Thahab, Aqua d'our, Majouri) to speak authentically to their unique buyer cohorts.
Art Direction & Creative Execution
Formulated bespoke tone-of-voice frameworks for each fragrance line. Set the creative direction for international photoshoots, high-concept video teasers, and retail store opening activations, ensuring seamless synergy between media buyers, visual designers, and local marketing teams.
Verified Deliverables
- Master Tone of Voice & Messaging Architecture across 3 perfume houses
- Direction for international commercial photoshoots & video productions
- Creative concept packs for high-profile retail store openings
- Localized campaign playbooks for Egypt, UAE, KSA, and Morocco